TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 OBS

The purpose of the Code is to serve as a guide to advertisers and agencies in preparing commercial messages which adequately recognize the special characteristics of the children's audience. Children, especially the very young, live in a world that is part imaginary, part real and sometimes do not distinguish clearly between the two. Children's advertising should respect and not abuse the power of the child's imagination.  1, fiche 1, Anglais, - Broadcast%20Code%20for%20Advertising%20to%20Children

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 OBS

Le Code de la publicité radiotélévisée destinée aux enfants parachève les principes généraux d'éthique publicitaire énoncés dans le Code canadien des normes de publicité, lequel s'applique à toutes les formes de publicité.  1, fiche 1, Français, - Code%20de%20la%20publicit%C3%A9%20radiot%C3%A9l%C3%A9vis%C3%A9e%20destin%C3%A9e%20aux%20enfants

Fiche 1,  Justifications,  Espagnol